Public Relations

For businesses of all sizes, public relations represents one of the most powerful, versatile and cost effective promotional tools available. Larger organisations have made excellent use of PR for many years but, increasingly, smaller businesses are also recognising the potential of public relations for reaching large numbers of prospective customers far more effectively than advertising or direct mail, and at a fraction of the cost.

Public relations holds so much potential because, even in these changing and challenging times, Britain's publishing, broadcasting and social media industries remain amongst the most well developed in the world. The local and national press, lifestyle magazines, trade journals, e-zines, blogs and a broad spectrum of radio and television programmes create a huge demand for news of every kind. Turning this to your advantage - gaining valuable publicity, often completely free of charge - is the rôle of public relations and is largely a question of understanding what the media are looking for.

PR Services

If you're a well established company looking for new ideas or additional capacity to develop a public relations campaign, then I'd welcome the opportunity to talk to you and discuss your plans. I can offer occasional support when you need extra resources, or I can work under longer term retainer agreements if you prefer to outsource your PR operations.

Some of my past PR clients have included well known utility companies, blue chip manufacturers, public sector bodies and international trade organisations, in addition to a diverse range of smaller businesses and charities. I have delivered public relations services in many different industries including construction, healthcare, manufacturing and engineering, as well as business support, tourism and environmentally sustainable technologies.

PR Workshops

If you haven't previously considered public relations, let me show you how you can use it to cut your marketing costs, boost customer awareness and generate new leads. Often, a short PR workshop giving you a grounding in the basic rules of media liaison will be all you need to launch your own successful press campaign and to sustain it without further help from me or any outside agency. Develop your own in-house PR skills and you'll start to recognise a wealth of new promotional opportunities.

To find out more about my PR services, my rates and my public relations workshops, which I run throughout Lancashire and the North West, please contact me here.

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