Robin Gregson (MCIM), Chartered Marketer

I have been employed exclusively in the marketing industry since 1988, during which time I have worked in fields such as healthcare, food, manufacturing, construction, engineering, the utilities and international investment.

I am primarily a business to business specialist, although I have plenty of experience in other markets, especially in the tourism and environmental sectors, with which I have been closely involved throughout my career. I am also an experienced marketing coach for start-up ventures and SMEs.

I have worked both in-house and for some of the region's top PR agencies, in the voluntary sector and as a marketing communications adviser on a series of publicly funded business support programmes.

So what does all this mean in practice? It means that everything I do for your business is guided by experience. Whether it's a one-off mailshot or a fully integrated promotional campaign, I'll ensure that all activity is founded on sound business principles and a real appreciation for 'doing what works.'

Memberships/Accreditations/Affiliations:

• Member of the Chartered Institute of Marketing
• Chartered Marketer status
• Listed on the Business Link Northwest Products and Suppliers Database

Principal Skills:

• Public relations
• Copywriting
• Marketing strategy and campaign planning
• Direct marketing
• Customer relationship management
• Capacity building / PR and marketing workshops